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Make it pop" isn't bad feedback. You just don't speak…

Make it pop" isn't bad feedback. You just don't speak client yet.

 "Make it pop" = more contrast, punchier hierarchy.
"Make it sexy" = premium feel, breathing room.

your job isn't better feedback. it's translation. ask: "What feels flat?"

vague clients aren't bad. they just don't know design words. meet them there

best designers are best translators
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