Fertility increases women’s desire for

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Fertility increases women’s desire for conspicuous luxury. Women near ovulation are more likely to prefer luxury products and display luxury in a conspicuous way. When a woman seeks to attract a potential mate, luxury consumption is a way for her to be noticed by men.
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Fertility increases women’s desire for conspicuous luxury

This paper examines hormonal fluctuations associated with fertility as one of the reasons behind women’s desire for luxury. We suggest that women engage in conspicuous luxury consumption during ovulation, when they have a physiologically activated mating ...

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Fertility increases women’s desire for conspicuous luxury…

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