ketchup would be a fine-dining sauce if it wasn’t…
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ketchup would be a fine-dining sauce if it wasn’t everywhere
Ketchup isn’t a bad sauce.
It’s just a victim of being slapped on everything.
Tomatoes, sugar, vinegar, spices. That’s literally a balanced reduction. If a chef served it without calling it “ketchup,” people would eat it up.
In a Michelin restaurant it would be called:
Caramelized tomato reduction with fermented vinegar
And it would cost $12 for three dots on the plate.
But because we put it on fries and nuggets, everyone pretends it’s trash.
Ketchup isn’t bad.
It’s just too popular to be respected.
#conversation
Ketchup isn’t a bad sauce.
It’s just a victim of being slapped on everything.
Tomatoes, sugar, vinegar, spices. That’s literally a balanced reduction. If a chef served it without calling it “ketchup,” people would eat it up.
In a Michelin restaurant it would be called:
Caramelized tomato reduction with fermented vinegar
And it would cost $12 for three dots on the plate.
But because we put it on fries and nuggets, everyone pretends it’s trash.
Ketchup isn’t bad.
It’s just too popular to be respected.
#conversation
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