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YSK: It's in the beauty industry's best interest for you…

YSK: It's in the beauty industry's best interest for you to feel like you aren't enough

Having good personal hygiene, well-balanced gut flora, and being in-tune with your unique sense of style brings the focus back to you.

A little bit of vanity is good for the spirit; how you present yourself to the world based on your own vision is what true diversity looks like. A healthy dose of vanity looks different on everyone, and that's a frontier for each of us to explore and discover rather than be told how it should look like.

**Why YSK**: Having a multibillion dollar industry dictate how you see yourself drains your wallet, encourages body dysmorphia, and appropriates the "my body, my choice" stance by marketing cosmetic procedures as a path towards self-determination, when the true beneficiary is the industry selling them. It convinces people that trading their unique character features and expressions for a smooth and cookie-cutter appearance is the way to go — all based entirely on manufactured trends that are always changing and likely to contradict what is considered beautiful currently.
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