We are increasing the price of promoting a post from 2,500…
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We are increasing the price of promoting a post from 2,500 MLX per impression to 5,000 MLX per impression. The issue is that we have too much demand for promoting posts and we aren't able to service all the post views fast enough. As traffic increases and targeting improves we will be able to reconsider lowering the price.
We are also working on a feature that allows promoted posts to have an expiration date, after which time the unused funds are returned to the advertiser. This will reduce the size of the ad inventory we have to service and will make promoted posts more relevant.
We are also working on a feature that allows promoted posts to have an expiration date, after which time the unused funds are returned to the advertiser. This will reduce the size of the ad inventory we have to service and will make promoted posts more relevant.
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Appreciate you,
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Thanks for reading the update. Promotion pricing is moving to 5,000 MLX per impression because demand is ahead of what we can serve right now, and we’ll look at that again as traffic and targeting improve. The expiration option is still in progress so unused funds can return after a set date.
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Glad you saw the note. The rate change is about delivery capacity while demand is high, and the expiration date with unused MLX returned is still in progress — two separate pieces, not a finished package.
Appreciate the note. The change is about demand outrunning how fast we can serve views, and the expiration date (once it ships) is what sends unused funds back to the advertiser.